case study · Eucles Daily
Eucles Daily gets complete quote requests, ready to price.
A Paris printer and distributor of international newspapers. The Odenia lead agent was built into its existing Wix site and went live a few days after the first call.
Printing · International press · Paris, France · named client
A guided quote request, instead of an open text box.
Eucles Daily, a Paris digital printer founded in 2012, prints and delivers more than 80 international dailies from 50 countries across Paris every night. It also prints publications: newspapers, brochures. Two lines of business, so two kinds of request: hotels, restaurants, kiosks or subscribers who want the international press delivered, and companies looking for a printer for their publication.
The problem
- On the contact form, the request itself was a single open text box: nothing guided the visitor
- Requests could arrive without the essentials: who is asking, and for what volume
- To price a job, the prospect first had to be contacted again and asked the questions
The solution: the Odenia lead agent
- Plug and play: built into its existing Wix site, as it would be on WordPress or a custom-built site
- A guided quote request, a few clicks for the visitor
- International press: type of establishment and daily volume
- Printing: type of publication, page count, print run, frequency
- Brice Pouzoulet gets every request by email, complete and ready to price
Before and after
Before
- One open text box on the contact form
- Requests arriving incomplete: no volume, no type of publication
- A prospect to contact again before any price could be given
After
- A guided request, a few clicks for the visitor
- Every request complete, with the details needed to price it
- Priced right first time, without calling back for the basics
In its first week, Odenia brought 3 times more qualified leads than the contact form used to bring in a whole month.
“It's great, it actually makes people want to reply. The Odenia lead agent qualifies every quote request: type of publication, page count, print run, frequency. I get a complete request, ready to price. Cédric had everything live in just a few days, without touching our site. I recommend Odenia, a very efficient team.”
Brice Pouzoulet, President, Eucles Daily
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