Odenia Advisory · fixed-fee audit
Building your own AI sales layer? Have it audited by a team that runs one.
For teams that build in-house, or inherit a setup and need to know where it leaks. Three deliverables. One fixed fee. No tool to buy.
- 01
Conversion audit
Where the funnel leaks, in numbers.
- 02
Stack and vendor assessment
Build or buy, priced at your real volume.
- 03
Implementation roadmap
Sequence, owners, EU AI Act article 50.
Written report + live review session
01 · who it is for
For teams who own the conversion layer themselves.
For businesses whose customers are consumers: EdTech platforms, real estate, home services. High traffic, and one enquiry means one client.
You build in-house
Your product or growth team is wiring an AI agent into the site, the CRM and the calendar. You want the design challenged before launch, not after a quarter of flat numbers.
You inherited a setup
A vendor's agent is live. Nobody can say what it costs per qualified lead, or how many meetings it books. You need the numbers, then a decision: fix, replace or stop.
You compare vendors
Three demos, three pricing models, one budget. You want an opinion from people who have run these agents at scale, on consumer traffic.
02 · the three deliverables
Three deliverables. Each one answers a question you already have.
Conversion audit
Where does the funnel leak, and what is it worth?
We follow a visitor from landing page to booked meeting. Response time, share of visitors who get an answer, qualification rate, booking rate, time to first human contact.
You get a one-page map. It shows the revenue at stake at each step and the three highest-return fixes.
✓ Numbers, not impressionsStack and vendor assessment
Build or buy?
Model, orchestration, knowledge base, CRM and calendar integration, analytics. We compare your shortlist against what your funnel actually needs. Each option is priced at your real volume.
Per-resolution and per-conversation billing gets its own page. Intercom Fin charges from $0.99 per resolved conversation on its public pricing. On a consumer site, volume is the whole point. Your bill should not grow with it.
Our own model is a capped monthly fee, never billed per conversation. We hold every vendor to the same test.
✓ A shortlist of one, with a priceImplementation roadmap
In what order, owned by whom, measured how?
Which agent first, which integration next, which metric to read every Monday.
It includes the EU AI Act article 50 checklist. Since 2 August 2026, your agent must tell people they are talking to an AI. We show where the disclosure goes without killing the conversation. Read our note on article 50
✓ Ready to hand to your teamDelivered as a written report and a live review session. Scope and timeline are fixed on the call, with the fee.
03 · what it is not
Not generic AI consulting.
One layer only: how a visitor gets answered, qualified and booked. Nothing else.
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No slide deck on AI strategy.
If the question is not about conversion or qualification, we are the wrong people. We will say so on the call.
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No tool to buy.
The report is yours, whatever you decide. We also build and run AI sales teams. If that comes up, it comes up after the report, never inside it.
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No opinion without a metric.
Every recommendation names the number it should move, and by when you should see it move.
your alternatives
04 · the proof
What operating our own deployments taught us.
Every recommendation in the report comes from something we run in production, for businesses whose customers are consumers.
293,000 conversations a month, three role-specific agents.
what it taught usOne agent per job beats one agent for everything. Separate knowledge bases kept answers accurate as volume grew.
+53% qualified leads. Google rating from 3.6 to 4.2. #1 on local search in 30 days.
what it taught usThe agent only converts what the foundations bring. Site and local SEO came first, the agent second.
+23% direct bookings.
what it taught usAnswering in seconds on your own site moves bookings away from commission platforms.
who leads the audit
Cedric Sacuto, founder
Fifteen years directing IT transformation programmes, at PwC and then independently. He leads every audit himself, with the engineers who run our deployments.
- AXA GroupProject director, Move to the Cloud, onboarding of the group's entities worldwide.
- Mercedes-Benz FranceLed the IT carve-out for the sale of ten dealerships.
- WTWLed the France transformation programme.
- FirmenichHead office IT project portfolio, a PMO of over one hundred project managers.
- PwCERP rollout in Brazil and Argentina, IT carve-out of AREVA Aerospace.
Mandates carried out before Odenia, in consulting firms or as an independent. PMP and Prince2 certified. LinkedIn profile
05 · how it works
Fixed-fee audit, quoted on the call.
A 25-minute call
Your funnel, your stack, your open question. We tell you on the call whether the audit is worth it.
A fixed fee, in writing
One price for the agreed scope. No day rate.
Report and review
A written report, then a live session with the people who will do the work.
Prefer to have the layer built and run for you? See the AI sales team offer: capped monthly pricing, never billed per conversation, live in 14 days.
06 · faq
Questions we get on the call
No. The advisory is a stand-alone engagement. The report is yours.
Yes. That is the most common case. We measure what it delivers per qualified lead and what it costs at your volume.
Analytics access, your CRM pipeline stages, and your shortlist if you have one. We list the rest on the call.
Cedric Sacuto, founder of Odenia. Fifteen years directing IT transformation programmes, at PwC and then independently for AXA Group, Mercedes-Benz and WTW. He leads every audit himself, with the engineers who run our deployments.